Everyday Tint SPF 30

Name: Everyday Tint SPF 30
Brand: PURE U.
Price: 32.0 EUR
Availability: InStock

A moisturising serum foundation with SPF 30 built in. The Everyday Tint evens skin tone, protects against UVA and UVB radiation, and hydrates — all at once. Serum-weight. It absorbs rather than sits, blends rather than streaks, and by mid-morning looks more like your own skin than it did when you applied it. Coverage is medium and buildable.

Apply with fingers or a damp sponge, starting from the centre of the face and blending outward.

Shades +

Light — suits fair to light skin with neutral undertones
Medium — suits light-medium to medium skin with warm or neutral undertones

Specifications +

Format: Serum foundation
Coverage: Light to medium, buildable
SPF: 30 (UVA + UVB broad spectrum)
Finish: Natural, skin-like
Free from: Synthetic fragrance, parabens, mineral oils
How to apply: Fingertips or damp sponge. Apply from centre outward. Build where needed.

Ingredients +

Aqua, cyclopentasiloxane, zinc oxide (SPF), titanium dioxide (SPF), glycerin, niacinamide, natural pigments (iron oxides). Free from synthetic fragrance, parabens, and mineral oils. Full INCI on packaging.

Frequently Asked +

Does SPF 30 in a foundation provide real sun protection?
Yes, provided you apply enough product. Apply generously — approximately a teaspoon for the face — for full SPF protection.

Will this leave a white cast?
No. The formula blends seamlessly into skin. The Light shade is formulated for fair skin without a white cast; Medium deepens warmly into medium skin tones.

Can I build coverage?
Yes. Apply a first layer, let it absorb for 60 seconds, then apply a second layer where needed. The serum texture allows layering without becoming cakey.

Do I need a separate moisturiser underneath?
The formula contains hydrating actives and can be worn alone on most skin types. On very dry skin, a light hydrating serum underneath will improve comfort.

About PURE U. +

PURE U. is a clean makeup brand built on a single principle: good ingredients and good colour are not competing priorities. Every product in the range is formulated without synthetic fragrance, parabens, or unnecessary additives. Available at cherateli.com as part of The Ritual.

Price